June 28, 2023

Golden Lion for WASTECARE™ Packaging: Our Contribution to Success

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paul + paul is proud to have been part of an extraordinary project that was awarded the Golden Lion at the prestigious Cannes Lions International Festival of Creativity 2023 in the category „Design – Packaging – Sustainable Packaging“. Together with AIZOME and Serviceplan, we developed the revolutionary WASTECARE™ packaging, demonstrating that sustainability and innovation can go hand in hand.

Our collaboration with AIZOME and Serviceplan began with a challenge: to develop a packaging solution that was both sustainable and aesthetically appealing. It was no simple task. There were many discussions, experiments, and prototypes. But our team persevered. With passion, resilience, and a deep understanding of materials and processes, we created a packaging that lives up to AIZOME’s visionary mission.

The WASTECARE™ packaging is more than just a box. It’s the result of tireless efforts to create a package that not only protects its content but also the planet. It stands as evidence that sustainable design is not only feasible but also desirable. We are proud that our expertise and dedication contributed to this success.

Winning the Golden Lion is an exceptional acknowledgment of our work, and we are honored to share this accolade with AIZOME, Serviceplan, and all those involved. We’d like to use this occasion to express our deepest gratitude to our partners and simultaneously reaffirm our commitment to continue crafting innovative, sustainable packaging solutions.

For more information on the project, check out the PR video „WASTECARE™: Revolutionizing the Textile Industry through Sustainability and Innovation“ and the packaging-specific clip „WASTECARE™ Packaging: Revolutionary Skincare in Sustainable Packaging by AIZOME and paul + paul“.

We look forward to the future challenges and opportunities ahead and are committed to remaining at the forefront of sustainable packaging innovation.