June 08, 2020
In this context and as part of L’Oréal’s „Eco Design“ project, paul + paul has developed an environmentally friendly POS concept for the cosmetics giant. The displays produced not only contribute to environmental protection but also remain sales-promoting highlights.
Only FSC- or PEFC-certified products and recycled materials were used in the manufacturing process. Moreover, all refinements were skipped, and instead of using PET films and UV varnishes, high-gloss dispersion paints were applied. Electronic components and magnets were entirely omitted, making the displays easily disposable in waste paper after hopefully a long period of use.
We are proud of the successful end products and are delighted by the coverage in the trade magazine „Display“ (June/July issue) that interviewed our sales managers Alexander Ließ and Oliver Burkhardt in detail on this topic.
Read the full article here (PDF).