Sustainably Beautiful: paul + paul and L'Oréal Embrace Eco-friendly POS-Marketing

Ecological materials, resource-saving manufacturing, optimal logistics – sustainability has been in focus at paul + paul for quite some time. L’Oréal has also been committed to sustainable solutions throughout the corporation’s entire value chain for years.

In this context and as part of L’Oréal’s „Eco Design“ project, paul + paul has developed an environmentally friendly POS concept for the cosmetics giant. The displays produced not only contribute to environmental protection but also remain sales-promoting highlights.

Only FSC- or PEFC-certified products and recycled materials were used in the manufacturing process. Moreover, all refinements were skipped, and instead of using PET films and UV varnishes, high-gloss dispersion paints were applied. Electronic components and magnets were entirely omitted, making the displays easily disposable in waste paper after hopefully a long period of use.

We are proud of the successful end products and are delighted by the coverage in the trade magazine „Display“ (June/July issue) that interviewed our sales managers Alexander Ließ and Oliver Burkhardt in detail on this topic.

Read the full article here (PDF).